Kellogg’s Announces Health and Nutrition Initiatives

Kellogg Co. will adjust what and how it markets to children and add front-of-pack nutrition labeling to its cereal boxes, it announced yesterday.

BATTLE CREEK, Mich. — Kellogg Co. will adjust what and how it markets to children and add front-of-pack nutrition labeling to its cereal boxes, it announced here yesterday. Products that are marketed to kids under 12 and that don’t meet Kellogg’s new nutrient criteria will either be reformulated to meet the standard or they’ll no longer be marketed to children under 12 by the end of 2008. The criteria sets an upper threshold per serving of 200 calories, 2 grams of saturated fat, labeled zero

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