Kmart Relaunches Pet Brand

CHICAGO Kmart wants to be a dog lover's best friend. The retailer which exited the private-label, pet-food business after the massive pet food recall in 2007 has relaunched its Champion Breed brand, one of several recent changes reflecting an increasing emphasis on private label at the chain. We're back in the pet business, Kim Coovert, Kmart's brand manager of own-brand food and drug, said at IIR

CHICAGO — Kmart wants to be a dog lover's best friend.

The retailer — which exited the private-label, pet-food business after the massive pet food recall in 2007 — has relaunched its Champion Breed brand, one of several recent changes reflecting an increasing emphasis on private label at the chain.

“We're back in the pet business,” Kim Coovert, Kmart's brand manager of own-brand food and drug, said at IIR USA's Private Brand Movement conference here last week. (See addi

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