Kosher Tops New Product Claims List

"Kosher" was the most popular new-product claim for the second consecutive year in 2007, followed by no additives/preservatives and according to Mintel's Global New Products Database. The numbers underscore the changing definition of health and wellness, noted Krista Faron, senior analyst for custom solutions at Mintel. Instead of things like low, no or reduced fat or calories, we're seeing kosher,

CHICAGO — “Kosher” was the most popular new-product claim for the second consecutive year in 2007, followed by “all-natural,” “no additives/preservatives” and “organic,” according to Mintel's Global New Products Database.

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