Kraft Plans Grocery/Snacks Split

Kraft Plans Grocery/Snacks Split

NORTHFIELD, Ill. Kraft Foods said last week it plans to spin off its North American grocery business and create two separate companies one focused on the high-growth snack business and the other on its iconic grocery brands. The surprise move comes 18 months after Kraft acquired Cadbury, bolstering its snack and candy product lines. In a conference call with analysts, Irene Rosenfeld, chairman and

NORTHFIELD, Ill. — Kraft Foods said last week it plans to spin off its North American grocery business and create two separate companies — one focused on the high-growth snack business and the other on its iconic grocery brands.

The surprise move comes 18 months after Kraft acquired

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