Kroger Appeals to Mainstream Consumers With Organic Expansion

Sixty additional organic store-brand items will begin hitting Kroger’s shelves this month, the retailer announced yesterday.

CINCINNATI — Sixty additional organic store-brand items will begin hitting Kroger’s shelves this month, the retailer announced yesterday. Organic pasta, tea, waffles, peanut butter, snacks and milk are among the items planned for Kroger’s Private Selections organic line, which is designed to appeal to mainstream consumers. Sold under the slogan “Organics for Everyone,” Private Selections items will be priced below products sold under Kroger’s three year-old Naturally Preferred natural and org

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TAGS: News Kroger