Kroger, Delhaize Seek to Harness Private Label Potential

CHICAGO — Confident that private labels have potential for growth beyond recessionary periods, Kroger Co. and Delhaize Group are experimenting with strategies aimed at maximizing share, said representatives from the companies at last week's Private Brand Movement conference here. An employee-only contest designed to get associates at Delhaize banners behind its private-label brands is one such effort.

CHICAGO — Confident that private labels have potential for growth beyond recessionary periods, Kroger Co. and Delhaize Group are experimenting with strategies aimed at maximizing share, said representatives from the companies at last week's Private Brand Movement conference here.

An employee-only contest designed to get associate

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TAGS: Kroger