Kroger Growth Attributed to Customer Analytics

The Kroger Co.'s ability to tailor customer-specific store selections and personalized promotional offers was identified here yesterday as the catalyst of six consecutive quarters of same-store sales growth averaging above 5%, by Ken Fenyo, vice president of corporate loyalty for Kroger.

COLORADO SPRINGS — The Kroger Co.'s ability to tailor customer-specific store selections and personalized promotional offers was identified here yesterday as the catalyst of six consecutive quarters of same-store sales growth averaging above 5%, by Ken Fenyo, vice president of corporate loyalty for Kroger. He presented the retailer's approach to customer analytics during Grocery Manufacturers Association/Food Products Association's Merchandising, Sales and Marketing Conference. "We do a loyal

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