Kroger Links to E-Labels for Education

Strong customer response has prompted Kroger Co. to extend its new Campbell's Soup Co. electronic rewards program into the 2009-2010 school year. E-Labels for Education is an electronic version of Campbell's Labels for Education, which awards points for qualifying product purchases. Points can be redeemed for items ranging from scissors to gymnastic beams. Accumulating points off-line requires

CINCINNATI — Strong customer response has prompted Kroger Co. to extend its new Campbell's Soup Co. electronic rewards program into the 2009-2010 school year.

E-Labels for Education is an electronic version of Campbell's Labels for Education, which awards points for qualifying product purchases. Points can be redeemed for items ranging from scissors to gymnastic beams.

Accumulating points off-line requires participants to remove UPC labels from participating products an

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