Dry-cured prosciutto and salami, 100% Sicilian extra virgin olive oil and wines for every occasion will be among the imported fare highlighted during the Kroger Co.’s Savor World Flavor: Taste of Italy event, kicking off Wednesday.
The two-week event will feature samples, recipe ideas, new food items, BOGO offers and events that will bring a taste of Italian culture to Kroger stores across the country.
Kroger will debut antipasti jars, flavored oils, gelato and new pastas and sauces, sold under the HemisFares private label line.
Some locations will host educational “Crack the Parm” events, where cheese specialists will demonstrate how to crack a Parmigiano Reggiano cheese wheel weighing nearly 80 pounds.
"Savor World Flavor is about discovery and sourcing delicious foods from around the world, and bringing the products, inspiration and experience into our stores. We are bringing flavors of the world to our customers' dinner tables, putting authentic Italian fare easily within reach," said Mike Donnelly, Kroger's EVP of merchandising, in a statement. "The popularity of last year's Taste of Italy event demonstrated to us that another visit to the flavor-rich country in search of new items and recipes would be enthusiastically received by our customers. We're excited to expand our commitment to being a destination for creative meal ideas and international fare."
Kroger will also host a national Twitter party at 3 p.m. EDT on Saturday, Sept. 17, for customers to learn more about Italian cuisine and culture. To participate, follow @kroger on Twitter.