Kroger Promotes White Bread as Memory Builder

Beginning today, Kroger consumers who shop the bread aisle will be met with stanchion signs bearing the message “Bread. It’s essential for your memory.”

CINCINNATI, Ohio — Beginning today, Kroger consumers who shop the bread aisle will be met with stanchion signs bearing the message “Bread. It’s essential for your memory.” The retailer’s efforts are part of the Grain Foods Foundation’s campaign to promote consumption of white bread as a source of folic acid, which has been linked to improved memory function. The signs will appear in Kroger’s 2,500 locations through December, while floor decals bearing the same message will be featured during

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TAGS: Kroger