Leadership Qualities: Top 10 Store-Brand Promotions

Leadership Qualities: Top 10 Store-Brand Promotions

A car giveaway and free baseball tickets are just a few of the inventive ways retailers are building store-brand loyalty

If store associates believe in a brand, chances are their support will rub off on shoppers.

That's the thinking behind a ground-breaking, private-brand promotion Family Dollar conducted last year.

The retailer sent coupons for its new Family Gourmet cookies to 48 stores so that employees could try them. Several weeks later, it ran a contest to see which stores could sell the most cookies. Those that did

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