Less Whining About Wine

OF ALL THE CATEGORIES in the supermarket, wine is still one of the most difficult to shop. During the holidays especially, consumers second-guess their selections, wonder if they'll pair well with what they're serving, and how much to buy. Now a new interactive experience at the shelf could minimize anxiety. Powered by quick-response codes, the program is part of Constellation Wines' nationwide holiday

OF ALL THE CATEGORIES in the supermarket, wine is still one of the most difficult to shop. During the holidays especially, consumers second-guess their selections, wonder if they'll pair well with what they're serving, and how much to buy.

Now a new interactive experience at the shelf could minimize anxiety. Powered by quick-response codes, the program is part of Constellation Wines' nationwide holiday campaign.

Shoppers take part by scanning a two-dimensional code with their

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