OF ALL THE CATEGORIES in the supermarket, wine is still one of the most difficult to shop. During the holidays especially, consumers second-guess their selections, wonder if they'll pair well with what they're serving, and how much to buy.
Now a new interactive experience at the shelf could minimize anxiety. Powered by quick-response codes, the program is part of Constellation Wines' nationwide holiday campaign.
Shoppers take part by scanning a two-dimensional code with their