LET'S MAKE A DEAL

LET'S MAKE A DEAL

Despite temporary price reductions and other promotional deals, the average retail price of groceries like coffee inflated as high as 15% during the 52 weeks ending July 10, 2011. Luckily for consumers, marketers were in deal-making mode and merchandising support helped offset higher prices, if only marginally. Shoppers were drawn to these deals as half of volume sold in the 20 highest-volume Center

Despite temporary price reductions and other promotional deals, the average retail price of groceries like coffee inflated as high as 15% during the 52 weeks ending July 10, 2011.

Luckily for consumers, marketers were in deal-making mode and merchandising support helped offset higher prices, if only marginally. Shoppers were drawn to these deals as half of volume sold in the 20 highest-volume Center Store categories during the 52 weeks ending July 10, was sold on promotion.<

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