Leverage Insights: Speaker

DALLAS — Retailers and consumer packaged goods companies have the potential to make shopper insights more actionable in a way that improves overall return, according to Trish Brynjolfsson, vice president of brand and industry development, Catalina. The key is to use insights to more effectively build volume and loyalty and encourage trial of new items, she said during a session of Food Marketing Institute's

DALLAS — Retailers and consumer packaged goods companies have the potential to make shopper insights more actionable in a way that improves overall return, according to Trish Brynjolfsson, vice president of brand and industry development, Catalina.

The key is to use insights to more effectively build volume and loyalty and encourage trial of new items, she said during a session of Food Marketing Institute's Future Connect 2011 conference here.

“Leveraging shopper insigh

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