Lifting the Mug

Among the Top 10 supermarket categories last year, only beer (No. 4) and wine (No. 9) experienced both dollar and volume growth, according to data from Information Resources Inc. Beer continues to be a dependable category that retailers can rely on not only for dollars, but also volume, said Dan Wandel, senior vice president of IRI's beverage alcohol client solutions. Beer made another notable accomplishment

Among the Top 10 supermarket categories last year, only beer (No. 4) and wine (No. 9) experienced both dollar and volume growth, according to data from Information Resources Inc.

“Beer continues to be a dependable category that retailers can rely on not only for dollars, but also volume,” said Dan Wandel, senior vice president of IRI's beverage alcohol client solutions.

Beer made another notable accomplishment last year as sales trends outpaced those for wine/spirits in superm

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