Lifting Spirits

The economy is struggling, but that hasn't deterred shoppers from splurging on alcohol. Major trends that were driving sales before the downturn are still alive and well. Ultra-premium wine, beer and liquor continue to be highly popular. So do spirits with splashes of fruits like citrus, pomegranate and berry. Greg VanOverloop, category manager for Spartan Stores, Grand Rapids, Mich., has seen an

The economy is struggling, but that hasn't deterred shoppers from splurging on alcohol.

Major trends that were driving sales before the downturn are still alive and well. Ultra-premium wine, beer and liquor continue to be highly popular. So do spirits with splashes of fruits like citrus, pomegranate and berry.

Greg VanOverloop, category manager for Spartan Stores, Grand Rapids, Mich., has seen an uptick in sales of ready-to-drink cocktails, a category that boasts blends like C

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