Loss Leaders

Loss Leaders

Hy-Vee shopper Charla McNabb's first attempt at weight loss was marked by regular trips to her local grocery store. But satisfying a carb craving or stifling hunger pangs weren't on her agenda. Instead, she was gaining insights about weight control, fitness and eating for good health at weekly meetings, held in the conference room of her Columbia, Mo.-based Hy-Vee. A year after completing the 10-week

Hy-Vee shopper Charla McNabb's first attempt at weight loss was marked by regular trips to her local grocery store.

But satisfying a carb craving or stifling hunger pangs weren't on her agenda. Instead, she was gaining insights about weight control, fitness and eating for good health at weekly “Begin” meetings, held in the conference room of her Columbia, Mo.-based Hy-Vee.

A year after completing the

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