Lowes Builds Brand, Helps Pets

Lowes Foods is simultaneously promoting its store brand and Facebook page with a new pet-themed campaign. For the month of May, 1% of all Paws Premium private-label pet product sales in Lowes Foods stores will be donated to local humane societies. The donation will be made in the form of pet products given to organizations in Charlotte, Raleigh, Winston-Salem and Wilmington, N.C.

WINSTON-SALEM, N.C. — Lowes Foods is simultaneously promoting its store brand and Facebook page with a new pet-themed campaign.

For the month of May, 1% of all Paws Premium private-label pet product sales in Lowes Foods stores will be donated to local humane societies. The donation will be made in the form of pet products given to organizations in Charlotte, Raleigh, Winston-Salem and Wilmington, N.C.

In addition, for each new fan Lowes Foods acquires on its Facebook pa

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TAGS: Marketing