Lowes Foods Is First With MyBaby

Lowes Foods hopes to make a connection with the coveted young parent demographic with the launch of a networking website. MyBaby operates along the lines of myspace.com by letting users share stories, tips, blogs, photos and videos. Message boards, local event listings and news are also available. MyBaby is a tool to enable Lowes to have a concrete discussion with its customer

WINSTON-SALEM, N.C. — Lowes Foods hopes to make a connection with the coveted young parent demographic with the launch of a networking website.

MyBaby operates along the lines of myspace.com by letting users share stories, tips, blogs, photos and videos. Message boards, local event listings and news are also available.

“MyBaby is a tool to enable Lowes to have a concrete discussion with its customer base,” said Alec Newco

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TAGS: Marketing