Market for Fair Trade Products Is Growing

Consumers are not only increasingly aware of Fair Trade Certified products, they're also willing to pay more for them, according to TransFair USA. Nearly one-quarter (23%) said they knew about the Fair Trade label as of last year, up from 15% in 2006, according to a study by TransFair here, the third-party certifier of Fair Trade products in the United States. Once they understand

OAKLAND, Calif. — Consumers are not only increasingly aware of Fair Trade Certified products, they're also willing to pay more for them, according to TransFair USA.

Nearly one-quarter (23%) said they knew about the Fair Trade label as of last year, up from 15% in 2006, according to a study by TransFair here, the third-party certifier of Fair Trade products in the United States. Once they understand the meaning of Fair Trade, 37% of consumers who had not previously purchased FTC

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