Meijer Heads Back to Campus

GRAND RAPIDS, Mich. — Barring textbooks, Meijer has everything a college kid needs this back-to-school season … even tuition.

As part of a social media blitz promoting dorm-room deliveries and a range of essentials, the chain is hosting an “Awkward Photo” competition with a $20,000 prize for tuition. “Make good use of that bad photo,” reads the Dr Pepper-sponsored contest's Facebook page.

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TAGS: Marketing