Merchandising Trends: Driving Consumption Through Shopper Marketing

Merchandising Trends: Driving Consumption Through Shopper Marketing

SymphonyIRI'sTimes & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

Introduction

Before The Great Re

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