ldquoBrands like Barefoot Meacutenage agrave Trois Cupcake and Apothic have a really clear concise brand idea conveyed on the labelquot says Curtis Mann of SymphonyIRI

“Brands like Barefoot, Ménage à Trois, Cupcake and Apothic have a really clear, concise brand idea conveyed on the label," says Curtis Mann of SymphonyIRI .

Message on a Bottle: 'Fantastic' Wines

New wine drinkers are toasting to brands presented as fun, approachable and suitable for every day

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