Mobile Apps Do Better Than Expected

KEASBEY, N.J. — What do you do if your husband is on the way to the grocery store and you need him to get milk, but you don't want to distract him with a phone call while he's driving? If he uses ShopRite's Weekly Specials mobile app, you visit shoprite.com and update a shopping list that automatically syncs with the one on his phone. The feature is one of several that have drawn mobile users to ShopRite

KEASBEY, N.J. — What do you do if your husband is on the way to the grocery store and you need him to get milk, but you don't want to distract him with a phone call while he's driving?

If he uses ShopRite's Weekly Specials mobile app, you visit shoprite.com and update a shopping list that automatically syncs with the one on his phone.

The feature is one of several that have drawn mobile users to ShopRite stores since the

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TAGS: Marketing