National, Retail Brands Meet Challenges on Shelf

The aggressive expansion of private-label offerings by food retailers is putting pressure on branded manufacturers, although opportunities exist for collaboration in the form of partnerships and supply agreements, according to panelists on a webinar presented by consulting firm Willard Bishop here. Such can benefit the overall performance of individual categories, although it poses

BARRINGTON, ILL. — The aggressive expansion of private-label offerings by food retailers is putting pressure on branded manufacturers, although opportunities exist for collaboration in the form of partnerships and supply agreements, according to panelists on a webinar presented by consulting firm Willard Bishop here.

Such “co-opetition” can benefit the overall performance of individual categories, although it poses significant challenges, especially for manufacturers.

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