The New Consumer: Three snacks trends driven by young consumers

The New Consumer: Three snacks trends driven by young consumers

Young snackers are exhibiting distinct day-part and flavor preferences

Americans are opting for more refrigerated and premium-priced snacks, with healthier options slightly outpacing indulgent, according to last month’s How America Eats: 2016 State of the Snack Food Industry webinar, presented by Sally Lyons Wyatt, EVP and practice leader of client insights at IRI.  Here are three trends to note when targeting young consumers.

Young consumers are purchasing vinegar-, tangy- and Mexican-flavored s<div class=

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