NEW LOWS

Americans are cutting calories, not just by switching what's on the end of their fork, but also by throwing back better-for-you versions of their favorite beverages. Armed with stevia sweeteners and other flavor enhancers, manufacturers are bringing line extensions to the party and to the delight of consumers, there is little sacrifice to taste. Marketers are so confident that low-calorie versions

Americans are cutting calories, not just by switching what's on the end of their fork, but also by throwing back better-for-you versions of their favorite beverages.

Armed with stevia sweeteners and other flavor enhancers, manufacturers are bringing line extensions to the party — and to the delight of consumers, there is little sacrifice to taste.

Marketers are so confident that low-calorie versions pack the same flavor as their full-calorie counterparts they've worked the mag

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