New Media Marketing: The Dannon Co.

New Media Marketing: The Dannon Co.

To announce the rebranding of Dannon Greek yogurt as “Dannon Oikos,” the manufacturer tapped the virtual water cooler: the blogosphere.

• Dannon Oikos rebranding social media campaign used product sampling and word-of-mouth to create a buzz in the blogosphere.
• An innovative approach allowed Dannon to reach out to bloggers in person and through the web.
• Products have their own social media campaigns geared to relevant groups.

To announce the rebranding of Dannon Greek yogurt as “Dannon Oikos,” the manufacturer tapped the virtual water cooler: the blogosphere.<

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