New Private-Label Brands at Food Lion

The rollout of the Smart Option and Taste of Inspirations brands is part of a new three-tiered private-label approach at Food Lion.

SALISBURY, N.C. — The rollout of the Smart Option and Taste of Inspirations brands is part of a new three-tiered private-label approach at Food Lion. Over the past year, the Delhaize Group U.S. subsidiary has been working to increase private-brand penetration. As part of that initiative, it’s been developing a three-tiered program that includes value, national-brand equivalent (NBE) and premium private labels. The company currently carries NBE items under various banner names, and is now roll

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