New Vendor Initiative at Food Lion

Food Lion has introduced what it describes as the next evolution of vendor collaboration. Launched last month, the new model consists of two tiers that manufacturers can join: standard and gold. Each tier requires a certain level of data sharing, a certain amount of collaboration and a certain amount of resources to understand and share insights, Food Lion's chief operating officer,

SALISBURY, N.C. — Food Lion has introduced what it describes as the next evolution of vendor collaboration.

Launched last month, the new model consists of two tiers that manufacturers can join: standard and gold.

“Each tier requires a certain level of data sharing, a certain amount of collaboration and a certain amount of resources to understand and share insights,” Food Lion's chief operating officer, Cathy Green, said at Information Resources Inc.'s Reinventing CPG &a

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TAGS: Marketing