Nielsen to Launch Hispanic Panel

The Nielsen Co. will launch a national Homescan Hispanic Consumer Panel with a research sample of 11,000 households.

SCHAUMBURG, Ill. — The Nielsen Co. will launch a national Homescan Hispanic Consumer Panel with a research sample of 11,000 households. Consumers belonging to households that elect to join the panel will scan all their purchases across all shopping outlets on a continuous basis. “Now marketers will be able to measure detailed purchase patterns within the Hispanic population, and translate those insights into brand-specific plans,” said Tim Kregor, president, Nielsen Homescan & Spectra, No

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