- SHOPPER INSIGHTS: Proprietary research and data.
- TYING INTO CONSUMER TRENDS: Partners with other CPG companies.
- STRENGTH OF BRANDS AND ASSORTMENT: Coke Zero turns five.
THE COCA-COLA CO. uses shopper marketing to improve in-store relevance and drive purchases across categories.
“Proprietary research and data are applied to create irresistible shopping experiences,” said Diane Wallace, vice president of shopper marketing f