Non-Alcoholic Beverage: The Coca-Cola Co.

SHOPPER INSIGHTS: Proprietary research and data. TYING INTO CONSUMER TRENDS: Partners with other CPG companies. STRENGTH OF BRANDS AND ASSORTMENT: Coke Zero turns five. THE COCA-COLA CO. uses shopper marketing to improve in-store relevance and drive purchases across categories. Proprietary research and data are applied to create irresistible shopping experiences, said Diane Wallace, vice president

  • SHOPPER INSIGHTS: Proprietary research and data.
  • TYING INTO CONSUMER TRENDS: Partners with other CPG companies.
  • STRENGTH OF BRANDS AND ASSORTMENT: Coke Zero turns five.

THE COCA-COLA CO. uses shopper marketing to improve in-store relevance and drive purchases across categories.

“Proprietary research and data are applied to create irresistible shopping experiences,” said Diane Wallace, vice president of shopper marketing f

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