A Noticeable Difference

A Noticeable Difference

New and improved store brands have made an impression on consumers, a new survey shows

Shoppers have noticed the high-quality ingredients, updated packaging and other enhancements to the store brands they buy.

Nearly half (49%) of consumers say supermarket private-label products have improved either “greatly” or “somewhat,” a 10-point rise from last year, according to a new survey.

That sentiment holds particularly true for affluent shoppers, those with househo

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