NPD: Urban Millennials using craft brewers at home

NPD: Urban Millennials using craft brewers at home

Young urban consumers are embracing craft coffee brewing methods such as pour over cones, French presses and vacuum brewers, according to an NPD Group report. It finds that 11% of U.S. young adults, 18 and older, brew their coffee one of these ways at home.

“Millennials, who are driven by creativity and the desire for personalization, are attracted to craft coffee brewing because of the skill and challenge involved,” said Joe Derochowski, executive director and home

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