Nutrition Keys Is Now 'Facts Up Front'

WASHINGTON — The voluntary front-of-pack labeling system launched by the Food Marketing Institute in concert with the Grocery Manufacturers Association last January has a new identity. The program previously known as “Nutrition Keys” is now “Facts Up Front.”

WASHINGTON — The voluntary front-of-pack labeling system launched by the Food Marketing Institute in concert with the Grocery Manufacturers Association last January has a new identity. The program previously known as “Nutrition Keys” is now “Facts Up Front.”

A $50 million campaign by the same name will launch in early 2012 to educate consumers about Facts Up Front icons. The FMI and GMA have retained BBDO New York, Edelman and Food-Minds to develop the program that will build a

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