One hundred banners to partake in cause marketing campaign

One hundred grocery retail banners and 30 national consumer brands have pledged to participate in the 2014 Wounded Warrior Project Believe in Heroes campaign, whose mission is to empower injured service members, according to Acosta Sales & Marketing.

As part of the campaign that begins Sept. 7 and runs through Nov. 11, grocery retailers will support the effort by promoting Believe in Heroes through their circulars and/or in-store programs with special signage, point-of-purchas

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