Package Innovation: Seventh Generation

Package Innovation: Seventh Generation

• Recyclable and compostable bottle is made from 100% recycled paper and cardboard and serves as a shell for a recyclable plastic pouch.
• Packaging uses 66% less plastic than comparable plastic jugs.
• Paper bottles are rolling out to national chains like Whole Foods.

Concentrated formulas and smaller bottles helped the laundry industry soften its carbon tread. But one brand in particular has taken the proposition furthe

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