Packaged Facts: New Flavors, Innovation Heat Up Frozen Dessert Categories

The market for frozen desserts is projected to grow by more than $4 billion by 2012, according to a Packaged Facts report.

NEW YORK — The market for frozen desserts is projected to grow by more than $4 billion by 2012, according to a Packaged Facts report. Higher ice cream and frozen dessert prices are spurring year-over-year growth in dollar sales. Although ice cream accounted for 59.2% of all U.S. frozen dessert sales in 2007, the cold treat dropped 0.3 percentage points from 2006. Sales likely went to the frozen yogurt category, which grew 12% in 2007. The dessert’s popularity is attributed to more innovation

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