Packaging, Legibility Pose Challenges for Older Adults

When asked to demonstrate how he opens pull-tab packaging, one member of a recent 55-year-old-plus focus group pulled out a multipurpose tool. It had pliers, scissors and a lever, and he keeps this very close at hand in his home, Paul Murray, director of strategy and planning for Varsity, a mature market consultancy, told attendees during the session Impact of the Changing Senior Market

LAS VEGAS — When asked to demonstrate how he opens pull-tab packaging, one member of a recent 55-year-old-plus focus group pulled out a multipurpose tool.

“It had pliers, scissors and a lever, and he keeps this very close at hand in his home,” Paul Murray, director of strategy and planning for Varsity, a mature market consultancy, told attendees during the session “Impact of the Changing Senior Market on Retailers,” part of the Food Marketing Institute Show held here earlier th

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