Pampers Cruisers Lead New Product Pacesetters

CHICAGO — Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels excluding Wal-Mart, according to SymphonyIRI Group, making it one of the top five new product introductions of all time. P.F. Chang’s Home Menu was the top-selling food or beverage with $101.6 million in sales.

Of 1,500 new products and brand extensions introduced last ye

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