Pampers Cruisers/Swaddlers Tops New Pacesetters

Pampers Cruisers/Swaddlers Tops New Pacesetters

CHICAGO — Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels (excluding Wal-Mart), according to SymphonyIRI Group, placing it within the top five new product introductions of the past 15 years. P.F. Chang’s Home Menu was the top-selling food or beverage with $101.6 million in sales.

Of 1,500 new products and brand extensions introduced last yea

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