Paper Bin: Marketing Paper Products

Retailers like Big Y, Springfield, Mass., that run earth-themed promotions have the right idea when it comes to promoting paper products said to be good for the environment, said retail consultants. Grocers should also use as many opportunities as they can to promote their store-brand paper goods, they advised, including distributing samples during flu season and using paper towels during sampling

Retailers like Big Y, Springfield, Mass., that run earth-themed promotions have the right idea when it comes to promoting paper products said to be good for the environment, said retail consultants. Grocers should also use as many opportunities as they can to promote their store-brand paper goods, they advised, including distributing samples during flu season and using paper towels during sampling events.

Jon Hauptman, a partner at Willard Bishop, Barrington, Ill., thinks upscale pape

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