Pathmark Launches New Baby Brand

Pathmark has improved and re-branded its private-label diapers under the name "Lulla-Bees."

CARTERET, N.J. — Pathmark here has improved and re-branded its private-label diapers under the name "Lulla-Bees." Featuring "advanced leakage protection," the diapers are currently on special for $4.99 for a convenience size of 18 to 28 count, depending on the size. "Our Pathmark-brand diapers have a new name and look," Pathmark's weekly circular reads. The move comes at a time when one of Pathmark's competitors, Waldbaum's, has rebranded its baby-product line. Diapers, wipes and select acces

Register to view the full article

Already a member? .

TAGS: News Marketing