It’s one thing to get consumer input in the brand-development process. It’s quite another to have them actually name a new product.
But that’s exactly what Food Lion did this year when it let shoppers choose the name of its private brand soda.
“Clearly, it echoes what (national brand) manufacturers are doing,” said Don Stuart, managing partner at Cadent Consulting Group, Wilton, Conn.
Stuart cited PepsiCo’s Frito-Lay division as an example. Frito-Lay just con
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