The People’s Choice: 2014 Top 10 Promotions

The People’s Choice: 2014 Top 10 Promotions

Consumers get to name brands, and even choose which ones are the best in the store — these and other campaigns made SN’s annual list of the Top 10 Promotions

It’s one thing to get consumer input in the brand-development process. It’s quite another to have them actually name a new product.

But that’s exactly what Food Lion did this year when it let shoppers choose the name of its private brand soda.

“Clearly, it echoes what (national brand) manufacturers are doing,” said Don Stuart, managing partner at Cadent Consulting Group, Wilton, Conn.

Stuart cited PepsiCo’s Frito-Lay division as an example. Frito-Lay just con

All access premium subscription

Why Subscribe To SN Digital Access?


Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish