A Perfect Storm

A Perfect Storm

During the years when economic waters where choppy rather than treacherous, supermarkets were unknowingly enhancing the buoyancy of a lifesaver of sorts by bolstering their private-label lines. Now that joblessness and a lack of consumer confidence have primed the private-label market for growth, a greater category presence and well-honed skills have left retailers poised to capitalize on the situation.

During the years when economic waters where choppy rather than treacherous, supermarkets were unknowingly enhancing the buoyancy of a lifesaver of sorts by bolstering their private-label lines. Now that joblessness and a lack of consumer confidence have primed the private-label market for growth, a greater category presence and well-honed skills have left retailers poised to capitalize on the situation. Many are taking advantage of the opportunity by further expanding their store-brand lines.

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TAGS: Walmart