Pet: Nestlé Purina Petcare

TYING INTO CONSUMER TRENDS: Strengthens bonds between retailers and pet owners. MARKETING/PROMOTIONS SUPPORT: Manages the Facebook page associated with Tales for the Pet Lover's Heart. SHOPPER INSIGHTS: Crafts cause marketing programs based on store-specific data. NESTL PURINA Petcare is credited with strengthening the bonds between pet owners and the stores they shop by customizing cause marketing

  • TYING INTO CONSUMER TRENDS: Strengthens bonds between retailers and pet owners.
  • MARKETING/PROMOTIONS SUPPORT: Manages the Facebook page associated with “Tales for the Pet Lover's Heart.”
  • SHOPPER INSIGHTS: Crafts cause marketing programs based on store-specific data.

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