ABINGDON, Va. — First came kids. Then came wine. Now pets are the focus of a new loyalty club at K-VA-T Food Stores.
The month-old Paws & Claws is an opt-in program at K-VA-T's Food City-banner stores that includes coupons, an annual birthday card, contests and sweepstakes, and a quarterly newsletter.
Slated to launch in July, the four-page newsletter will address such subjects as pet health and nutrition. K-VA-T will produce the publication in-house and distribute