Pets Are Focus of Latest K-VA-T Club

ABINGDON, Va. First came kids. Then came wine. Now pets are the focus of a new loyalty club at K-VA-T Food Stores. The month-old Paws & Claws is an opt-in program at K-VA-T's Food City-banner stores that includes coupons, an annual birthday card, contests and sweepstakes, and a quarterly newsletter. Slated to launch in July, the four-page newsletter will address such subjects as pet health and nutrition.

ABINGDON, Va. — First came kids. Then came wine. Now pets are the focus of a new loyalty club at K-VA-T Food Stores.

The month-old Paws & Claws is an opt-in program at K-VA-T's Food City-banner stores that includes coupons, an annual birthday card, contests and sweepstakes, and a quarterly newsletter.

Slated to launch in July, the four-page newsletter will address such subjects as pet health and nutrition. K-VA-T will produce the publication in-house and distribute

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TAGS: Marketing