P&G Readies for 2X Detergents

CINCINNATI — Procter & Gamble here is gearing up for the North American rollout of its new “2X,” or 50% compacted, liquid laundry detergents.

CINCINNATI — Procter & Gamble here is gearing up for the North American rollout of its new “2X,” or 50% compacted, liquid laundry detergents. After a Cedar Rapids, Iowa, test, the rollout will be conducted in several waves, beginning in the Southern U.S. and Puerto Rico next month. The rollout will continue through April 2008. Multiple waves are being used due to the scope of the initiative, which involves a complete conversion of liquid Tide, Gain, Cheer, Era and Dreft to 2X versions tha

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