PL Seen as Antidote to Center Store Woes

Connecting private labels to licensed characters, celebrity chefs and meal ideas can help retailers differentiate their stores and revitalize the Center Store, a new report says. Private labels also can be elevated with premium packaging with added functionality; health and wellness options that go beyond organic; and aggressive marketing that puts store brands in the spotlight, according

CHICAGO — Connecting private labels to licensed characters, celebrity chefs and meal ideas can help retailers differentiate their stores and revitalize the Center Store, a new report says.

Private labels also can be elevated with premium packaging with added functionality; health and wellness options that go beyond organic; and aggressive marketing that puts store brands in the spotlight, according to “Center Store Renewal: Leveraging Private Label to Drive Growth.” It was cond

Register to view the full article

Already a member? .