Poor Sport

Poor Sport

After outperforming all categories in percentage volume growth during 2008, the sports drink category needs to replenish its electrolytes. Thanks in part to an exodus of health-conscious shoppers from carbonated soft drinks, isotonic beverages' unit sales spiked 7.4% in food, drug and mass channels (excluding Wal-Mart) last year, according to Information Resources Inc. But now the category is spent,

After outperforming all categories in percentage volume growth during 2008, the sports drink category needs to replenish its electrolytes.

Thanks in part to an exodus of health-conscious shoppers from carbonated soft drinks, isotonic beverages' unit sales spiked 7.4% in food, drug and mass channels (excluding Wal-Mart) last year, according to Inform

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